Journal · by Accrion Advisory

Thinking, in the open.

Essays on behavioural finance, long-term portfolio building, and financial decision making — the ideas underneath everything we build. Published when ready.

2026 Jul 28

Behavioural finance, or behavioral finance — it's the same discipline

One field, two spellings. Why Accrion writes "behavioural" and what the discipline actually studies, regardless of which side of the Atlantic taught it to you.

2026 Feb 18

Why investors need discomfort budgets

Most investors plan for returns. Few plan for the discomfort required to earn them. A discomfort budget changes that.

2026 Feb 11

Returns are a side effect of survival

The investors who generate the best long-term returns are rarely the most intelligent. They are the ones who stayed.